Project 2
23rd September- 2019 (week 5-)
Daryl Pung Xi Ern (0333743)
Advanced Typography Project 2
INSTRUCTIONS
PROJECT 1
Week 8
Using our key artwork, we had to create a poster based on it. I initially wanted to go back to my black background but Mr Vinod still said no. So, I opted for something a little more colorful. Here are the different backgrounds I used:
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| Fig 1.0 First Poster design |
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| Fig 1.01 Second Poster design |
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| Fig 1.02 Third Poster design |
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| Fig 1.03 Fourth Poster design |
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| Fig 1.04 Fifth Poster design |
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| Fig 1.05 Sixth Poster design |
Week 9
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| Fig 1.06 First Collateral Shirt |
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| Fig 1.07 First Collateral Tote Bag |
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| Fig 1.08 Second Collateral Shirt |
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| 1.10 Final approved shirt |
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| 1.11 Final approved poster |
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| 1.12 Printed tote bag front |
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| 1.13 Printed tote bag back |
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| 1.14 Printed T-shirt front |
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| 1.15 Printed T-shirt back |
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| 1.16 Framed Poster |
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| 1.16 Flat lay |
Microsite: https://darylpung.000webhostapp.com/Project%202/index.html
FEEDBACK
Week 8
Mr Vinod's comment on facebook: Some of them are to disturbing that it takes away importance from the key artwork. The first one of the gradients are lesser in variety and more neutral in shares may work. Keep in mind that what you do in the background must enhance your concept.
Week 9
Mr Vinod's comment on facebook: You can introduce minor elements but can’t introduce new elements in every collateral. Also, try to avoid using completely new elements. You can’t just change the type and image combo without reference of your key artwork.
REFLECTION
Experience
Week 8
It wasn't easy to get a suitable background for my poster, as I thought that black worked really well but Mr Vinod wanted something that was brighter, as black usually connotes a darker meaning
Week 9
For some reason, I struggled a lot with the collateral and I couldn't really figure out how else I could show variety in my key artwork. But I eventually managed to come up with a suitable and consistent design.
Observations
Week 8
I have a better sense of layout and I'm starting to get used to using the word spacing tool in illustrator to make my words fill up a space.
Week 9
After looking at merchandise from various companies, I have a better understanding of how to design collateral.
Findings
Week 8
While at first, I thought the image with the textured paint strokes looked good when I first searched it up, but when I overlayed the text it just didn't sit well with me. I realised that the gradient one worked the best since it didn't distract the viewer from the key artwork or the fonts.
Week 9
I learned that you should only introduce minor elements and not completely new elements when creating a collateral.
FURTHER READING
Article 1:
https://blog.redbubble.com/2019/06/how-to-diversify-your-shop-with-typography/
